Evaluation of the Sport England-funded Exeter Live and Move Programme

Client: Exeter City Council

Duration: 6 years

Funder: Sport England

Overview:

The Social Research Unit (formerly SERIO), in collaboration with Exeter City Council, has embarked on a transformative journey to evaluate the Sport England-funded Local Delivery Pilot, Live & Move. This initiative aims to revolutionise Exeter and Cranbrook into active lifestyle hubs, targeting even the least active residents in specific areas.

Objectives for the project:

• Encourage regular physical activity in targeted communities

• Engage schools, workplaces, and communities in the initiative

• Tailor interventions to meet the unique needs of each population

The Social Research Unit’s evaluation approach:

• To boost and collaborate on the test-and-learn methodology which the Live & Move evaluation team adopted

• Provide agile and responsive data to support continuous improvement

• Evidence how the programme facilitates system change

Outcomes and findings to date:

• Successfully identified strategies to boost physical activity levels in target areas

• Established a dynamic framework for community engagement

• Demonstrated the effectiveness of tailored interventions for diverse populations

Secondary impact:

• Strengthened the partnership between the Social Research Unit, Exeter City Council, and the University

• Aligned with the University's civic mission, reinforcing dedication to community wellbeing